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Winner: Steve Cody
Co-Founder and Managing Partner, Peppercom
In 2011, Steve Cody’s six-year-old RepMan Blog provided a unique—and sometimes controversial—perspective not seen on many other industry reputation management blogs. As someone that moonlights as a stand-up cominc in his free time, Cody’s objective is to infuse humor and a creative edge to take a critical, yet mindful point of view on all things impacting image and reputation. When the comments pour in, which they often do, the RepMan responds, often entering into an engaging conversation with his readers. —BM
Recent PR Touchdown:
“The Peppercom charity comedy event at which 10 'Peppercommers' made their stand-up comedy debuts in front of the entire agency and raised $1,000 for the Young Survival Coalition (www.youngsurvivors.org).”
In 2012, PR will:
“Continue to gain momentum as the lead marketing discipline in terms of understanding how best to engage in conversations. The smartest PR firms will also begin to look at the client experience from the audience's perspective and re-boot their programs accordingly."
Hometown: Ridgefield Park, N.J.
College: Northeastern University
Favorite Sports Team: J-E-T-S Jets!
Favorite Sport: "One doesn't 'play' at mountain climbing, but that's far and away my favorite sport."
Favorite Movie: Fargo
What's On My iPad: “A couple of comedy and climbing apps, and links to the best outdoor, history and comedy sites and blogs.”
Top Business Book: Outliers, by Malcom Gladwell; Becoming Ginger Rogers by Patrice Tanaka is favorite "kiss-and-tell" business book.
Honorable Mentions:
Janet Helm, Chief Food and Nutrition Strategist, Weber Shandwick: Creator of the Nutrition Blog Network, Helm helps make it easier for consumers to find trusted nutrition advice and for dietitians to gain greater exposure. To help consumers cut through the clutter, Nutrition Blog Network provides a go-to resource for trustworthy diet and health information—from gluten-free meal planning and diabetes management to the latest news on diet and pregnancy.
Ken Makovsky, Founder and President, Makovsky + Company: Makovsky’s “My Three Cents” blog, flush with originality, writing quality, posting frequency and insight, offers fresh and unexpected commentary on a range of business and social trends impacting communications.
Steve Rubel, EVP/Global Strategy and Insights, Edelman: This Edelman thought leader integrates his popular blog with Twitter (55,000+ followers and Google+ (16,000 followers) for maximum reach.
Carreen Winters, Executive VP, MWW Group: Winters’ “Return on Reputation” blog covers some of the most urgent reputational themes brands, professionals and stakeholders face. She provides exceptional counsel—from strategic media relations to corporate reputation and crisis management to digital media—to companies of all sizes across all industries.