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Winner: Julie Harkavy Fisher
Executive VP, Weber Shandwick, New York
A few years ago, Julie Harkavy Fisher and her team launched Electrolux ICON in the U.S. by escorting the appliances from Europe on the world's most famous and fashionable ocean liner, the Queen Mary II. Since then, she has introduced a number of breakthrough campaigns, negotiating major partnerships with celebrity brand ambassadors Kelly Ripa and Jennifer Garner. In the last year alone, Harkavy Fisher has grown the Electrolux account by 32%. —BM
Hometown: Grand Rapids, MI
College Attended: University of Michigan
Favorite Sports Team: Michigan Wolverines
Best Way to Unwind: Spend time w/kids
Favorite Sport to Play: Swimming
Starbucks or Dunkin’? Dunkin’
Favorite Business City: NYC
What's On Your iPad? Facebook
What's Sexier: Page 1 placement in the WSJ or a video that goes viral with 1 million views? Viral
Honorable Mentions:
Kelly Cacioppo, SVP, Talent and Organizational Development, Marina Maher Communications: Cacioppo spearheaded MMC’s role in the Novo Nordisk campaign Race with Insulin, driving national and local media attention for the brand.
Jaime Castaldo, Senior Account Supervisor, Hunter PR: Castaldo helped tie Texas Stadium’s demolition to the Kraft Macaroni & Cheese Cheddar Explosion launch.
Pattie Sullivan, Senior VP, Euro RSCG Worldwide PR: Working with Bayer Material Science, Pattie Sullivan helped position Bayer as the third-most-admired company in the chemical industry in 2010.