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The pairing of Jacalyn Lee with the XO Group (formerly known as The Knot) is clearly a match made in heaven. Lee leads all communications initiatives for The Knot, WeddingChannel.com, The Nest and The Bump. For the biggest wedding event of recent memory—the Royal Wedding in April 2011—Lee’s media relations work resulted in 48 TV and radio segments, 38 print and online articles and more than 117 million impressions of XO Group brands. —SVC
PR Advice for Other Up-And-Comers:
“Be hungry—not just for hits, but for achieving goals in life and career.”
Hometown: Bellmore, NY
College Attended: SUNY Geneseo
Favorite Sports Team: NY Jets
Favorite Sport to Play: Kickball
Favorite Movie: Bridget Jones’ Diary
Cable, Streaming or Both? Both
Starbucks or Dunkin’? “Star- bucks all the way.”
Android, iOS or RIM? Android
Favorite Play App: “I enjoy my husband’s Fruit Slice game.”
Best Media Hit So Far: A seg- ment on The Ellen DeGeneres Show for an educational game client b EQUAL, which was launching an animal trivia game, Madagascar.