GE Corporate Citizenship
External research commissioned by GE showed that stakeholders frequently reached out to GE to speak on panels, join events and engage in other key thought leadership forums. In response, GE looked to increase its engagement with stakeholders, with the goals of leveraging their standing and expertise to give them a forum to discuss dilemmas faced by multinational corporations, such as responsible supply chain management, global equity, sustainable growth, the environment and human rights. In doing so, the initiative would enhance GE’s reputation as a thought leader in citizenship.
Key components of the initiative included:
â— Engaging with stakeholders, including employees, experts and customers, to create audio, video and written perspectives on challenges facing multinationals. Post those perspectives on GE’s citizenship Web site, and highlight them on GE’s annual citizenship report
â— Hosting frequent stakeholder meetings and forums, globally with internal and external thought leaders
â— Creating a comprehensive stakeholder map, identifying stakeholder influence in key issues, as well as opportunities and gaps
As a result of the initiative, GE experienced a big uptick in the number of stakeholders requesting to contribute and/or be highlighted in GE’s citizenship initiatives. With key stakeholders mapped and in a database, GE can now efficiently deploy them to further their messaging. The key lesson learned? “In the end, your reputation is only as good as your stakeholder perceptions,” says Frank Mantero, director of corporate citizenship at GE. “It doesn’t originate from the company, it originates from those champions willing to tell your story.” â–
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