Thanks in good measure to Tracy Pleschourt, Carmichael Lynch Spong has become an environmental leader among agencies nationwide. Two years ago, Pleschourt added corporate social responsibility to the many hats she wears. Since then, she has spearheaded a sustainability management program focused on environmental and corporate sustainability. She also converted the agency to 100% wind-sourced energy through the purchase of renewable energy certificates.
Green As CLS Can Be
Helping make the agency be as green as it can be are at the root of Pleschourt’s efforts in implementing a green team that studies environmental issues and makes recommendations to the agency. Another of her proudest achievements has been playing a leading role in the greening of her agency’s new facility.
“We incorporated high efficiency heating and cooling and CFL bulbs in all of our overhead lighting. We participated in an energy audit six months after we moved in and were granted the largest state rebate allowed,” says Pleschourt.
Volunteers of America
In addition to creating an internal green blog (launched on Earth Day 2009), Pleschourt has been the driving force behind the agency’s employee volunteer program, which sends employees to a local homeless shelter every other month to prepare and serve a meal during the lunch hour. â–
Renee Connolly, EMD Serono —
Connolly, VP of U.S. communications, has established a healthy community service program at EMD Serono, with the company more than tripling the number of hours volunteered by employees—from 2,337 in 2007, to 7,572 in 2008.
Kimberly Kelleher, SELF Magazine —
Kelleher, VP and publisher, at SELF, developed and executed a cause marketing platform, Project Good, which provides tools to help the SELF brand navigate the emerging cause marketing arena.
Jack McFadden, Deloitte —
McFadden, communications director, corporate responsibility, is a driving force in communicating CSR at Deloitte. He effectively leverages 450 Green Champions and green team members in more than 100 Deloitte offices.
Scott Pansky, Allison & Partners —
Pansky, partner and co-founder at Allison & Partners, vaulted Hyundai’s Hope on Wheels to a national program, engaging dealers and helping to raise millions of dollars to support pediatric cancer research.
Victor Velazquez, AICPA —
Velazquez, VP of strategy and human resources at the American Institute of Certified Public Accountants, has made a difference with AICPA’s Corporate Citizenship Task Force, partnering with several organizations to help fight homelessness.