15 to Watch (Corporate/Nonprofit): Krista Canfield


PR Manager, LinkedIn Age: 27

Krista Canfield personifies LinkedIn’s mission to connect the world’s professionals and enable them to be more productive and successful. Canfield developed and implemented a program that identifies LinkedIn success stories—professionals who have used LinkedIn to further their careers. Her expertise in pitching these stories have resulted in numerous placements in publications such as BusinessWeek, U.S. News & World Report and the Los Angeles Times. Canfield, based in Mountain View, Calif., also ably serves as LinkedIn’s broadcast spokesperson in the guise of a career expert, appearing on major broadcast outlets.

Showcasing Stories

“It’s great to showcase how members started a new business because of our Answers forum, got a job through a status update or won a new client because of a search they did on LinkedIn,” Canfield says. “Those stories help us add faces to our brand while also giving other professionals blueprints they can use to accelerate their own careers through our site.”

Linked Globally

“I’m constantly learning and meeting new connections. I work with journalists around the world, which is fascinating for me as a former reporter. I’ve also had the opportunity to chat with small business owners in China, universities in Australia, investment bankers in India and other professionals across the globe.”

Putting on the Brakes

“Setting aside time to think about the future and what proactive campaigns will benefit us in the long run is a challenge. But I’ve come to realize that it is crucial to hit the pause button, even when things get hectic, so you can reassess the situation and ponder potential detours.” â– 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.