15 to Watch (Corporate/Nonprofit): Kimberly Kanary


VP of Corp. Communications, Associated Estates Realty Age: 29

Working in an industry where bad news has nearly become the norm, Kimberly Kanary’s passion for communications shines through. Responsible for all internal and external communications, including financial and investor communications at Cleveland-based Associated Estates, a real estate investment trust, Kanary conceived and executed a rebranding program that positively engages both internal and external audiences.

Problem Solving

“I really enjoy identifying creative solutions to problems and turning obstacles into opportunities by utilizing a variety of tactics ranging from the more traditional to new and innovative,” she says. “I also have to be nimble enough to handle each situation as it arises, but firm enough to ensure we’re continually looking for ways to enhance our communications programs and execute our strategic objectives.”

Making Progress

“Certainly, reputation management is an ongoing process, but I was able to make major strides over a relatively short amount of time by creating and executing a comprehensive plan to address the major ways in which we reach our key constituents.”

Showing Value

“These days it’s easy for companies to cut budgets or programs that don’t appear to have a direct correlation to the bottom line. As a communications professional, it’s my responsibility to continually demonstrate the value of communications—and how it’s more important than ever to have a strong program during the most difficult of times.” â– 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.