15 to Watch (Corporate/Nonprofit): Darryl Ryan


Director, Media Relations, Time Warner Cable, West Region Age: 27

With a skill set spanning community involvement, crisis control and promotional campaigns, Darryl Ryan has a knack for bringing out the best in the worst situations. Ryan expertly executed a crisis strategy when Viacom threatened to pull MTV’s networks from Time Warner’s programming lineup. He has also helped to positively portray the company during difficult economic times with a variety of compelling public affairs campaigns. When Ryan, based in El Segundo, Calif., is not dealing with reporters or putting out fires, he enjoys teaching the craft. He’s in his third year as an adjunct professor of journalism and public relations at the Annenberg School at USC.

Instant Gratification

“Unlike most other jobs that do not yield results until a profit/loss report is generated, public relations and media relations practitioners see the results of their efforts during and at the conclusion of proactive and reactive campaigns,” he says.

A Campaign to Love

“My most compelling PR effort that I’ve launched thus far has been the Time Warner Cable ‘1 Cent Valentine Movie’ campaign. As a result of this campaign (which gave subscribers an opportunity to purchase video on demand movies for a penny during the Valentine’s Day weekend), Time Warner Cable in Southern California was able to reposition itself in the L.A. media market as a power player able to generate meaningful and substantive news coverage in mediums aside from industry trades.”

Creating a World of Good

“In this profession, you learn to take the good with the bad, but you always strive to make sure your good hits big and hits hard so that in the event that bad comes, it can go virtually unnoticed in your world of good.” â– 




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.