15 to Watch (Agency): Nichole Mrasek

Web Project Manager, MS&L Digital Age: 27

Nichole Mrasek is a rare breed in communications: an MS&L client-service superstar who understands new media while speaking the language of Web programmers. Mrasek, based in Atlanta, seamlessly meets the needs of clients and colleagues. She spearheads national campaigns for clients such as Weight Watchers, General Motors and Daisy Brand Cottage cheese. This year Mrasek supervised the successful launch of the Daisy Brand Web site FreshenUpYour Fridge.com, which promoted the removal of unhealthly items from the refrigerator.

Staying Ahead of the Curve

“It’s a challenge to stay a step ahead of the daily changing social media landscape,” she says. “You are constantly vetting ideas and working to create high-impact digital strategies that break through the noise.”

Winning Through Losing

“This past September my team executed Lose-A-Palooza, a one-day online social networking event to help raise awareness for the Weight Watchers ‘Lose For Good’ campaign. For every mention of ‘Lose For Good made on September 15 via social media, Weight Watchers made an additional donation, up to $25,000, to Share Our Strength and Action Against Hunger.”

Instant Gratification

“It was a truly gratifying social media experience, and seeing how individuals contributed to a greater good was reinvigorating.” â–