15 to Watch (Agency): Lavanya DJ


Director, Gutenberg Communications Age: 29

The first employee at Gutenberg Communications, Lavanya DJ has risen from intern to director in five years and has helped the firm grow exponentially along the way. Based in New York City, DJ has led several successful campaigns and developed international brands. As the account lead for Wipro Technologies, DJ has helped establish the brand as a major competitor to IBM and Accenture.

b2b Versus b2c

“Due to the global nature of my clients and company, I try to identify the best mix of social media platforms relevant for different geographies,” she says. “I also think developing a social media strategy for b2b companies is very different than it is for b2c organizations, but this is a creative challenge that I enjoy tackling.”

Tackling India’s Enron

“In December 2008 the CEO of a leading Indian IT services company admitted to accounting fraud. Branding it ‘India’s Enron,’ every major Indian, U.S. and international top-tier publication picked up the news within hours. One of my clients is a direct competitor to this firm. After advising my client to proactively comment on the scandal, we secured media coverage in the same top-tier business and trade press that first covered the situation, including The Wall Street Journal and The New York Times. This helped disassociate the client from the scandal and positioned them as an industry thought leader high above the fray.”

Open Collaboration

“I take pride in knowing we have built a great creative space here at Gutenberg. We welcome anyone on the team, regardless of designation or seniority, to fearlessly suggest new projects, ideas and different perspectives.” â– 


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.