15 to Watch (Agency): Laney Cohen


Assistant Account Executive, Makovsky + Company Age: 24

Laney Cohen generates results that inevitably exceed client expectations. In assisting a top client with an environmental policy paper, the N.Y.C.-based Cohen was lauded for her conciseness. Her research and analysis on biotech products that one day may have generic approvals resulted in Makovsky’s Health Practice being tapped as co-chair of a national conference.

Awesome Campaign

“I had the chance to work on an awareness campaign for organ transplants,” she says. “The media push was surrounding the 2008 National Kidney Foundation U.S. Transplant Games, Olympic-style games designed specifically for transplant recipients, their families and donators. Working with these amazing people, who had received new hearts or kidneys and were running 200-meter dashes, was awe-inspiring.”

Keeping Up

“Every day there is a new tool or another way to approach something. Being able to read up on all those things can be difficult, but it’s essential.”

Biggest Inspiration

“I get the opportunity to work with inspiring people who have been helped by the products I represent. Knowing that my work can help create awareness about a condition or treatment that can truly change someone’s life is incredibly rewarding.” â– 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.