15 to Watch (Agency): Francisca Llamas

Senior Account Executive, Weber Shandwick Age: 26

Francisca Llamas can do it all: writing, media relations, project management, creative strategy, new business pitching—you name it she’s done it, and very well. As senior account executive at Weber Shandwick’s Silicon Valley outpost, Llamas set herself apart from the get-go, churning out award-winning work for clients such as Hitachi GST and Tibco. Llamas also gives back to the community, doing pro bono work with La Cocina, a nonprofit community kitchen in San Francisco. She recently hosted a PR workshop that taught women how to promote and showcase their businesses.

Balancing Act

“Keeping up with industry trends and the latest technologies requires a lot of time, research and commitment,” she says. “Therefore, maintaining a healthy work-life balance can sometimes be challenging.”

Campaign Dream

“My favorite campaign has to be Hitachi GST’s multi-year campaign, ‘Living the Tera Era Dream.’ It was an innovative, creative and a flawlessly executed product media relations campaign, and media relations is my favorite part my job. This campaign also achieved what communications pros often consider the holy grail—playing a part in Hitachi GST’s move from five years of operating losses to four quarters of successive profitability.”

Team Effort

“Working in a team-based environment and learning from and sharing best practices with my peers are something I look forward to each day.” â– 

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.