A Pivotal Meeting With Pope Benedict XVI
During the April 2008 visit of Pope Benedict XVI to the U.S., Rasky Baerlin Strategic Communications worked closely with Boston’s Roman Catholic Archdiocese to manage media activity relating to the first-ever meeting between the Pope and survivors of clergy sexual abuse.
To accommodate the limited timeframe for survivor participants and Church officials, Rasky Baerlin Strategic Communications launched a satellite media tour that would capture the emotional encounter between the Pope, several survivors and archdiocesan staff. The agency worked with the D.C. studio of CBS-TV to manage the satellite coordinates and technical aspects of a satellite feed.
Rasky Baerlin Strategic Communications coordinated back-to-back media interviews, securing significant coverage on the likes of Good Morning America, The Today Show and Eye to Eye with Katie Couric. The agency also leveraged the satellite media availability to provide Boston TV affiliates access to interview footage for their newscasts. â–
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