World Water Day Video Series
To leverage World Water Day on March 22, 2009, Weber Shandwick was tasked by client Population Services International to build awareness of the problems of safe drinking water in the U.S.
Weber Shandwick forged a partnership with GOOD Inc., which led to the development of an online video series about water-related diseases. Linking the videos to iconic moments in film and TV (such as Psycho and Cool Hand Luke) the goal of the series was to capture attention so people would want to learn more about the issue of water-related diseases. Release of the videos on sites such as YouTube, Facebook and MTVThink was staggered throughout the weekend leading up to World Water Day.
The “iconic moments” video series resulted in over 1 million total views the first 10 days of the launch. The promotion led to strong blog coverage and the placement of an op-ed piece, authored by PSI president and CEO Karl Hofmann, on Huffington Post. â–
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