“As a for-profit, Horizon will have even less inclination to care”
In September 2008, the Children’s Hospital of Philadelphia was told by Horizon Blue Cross Blue Shield that it would be dropped from the insurer’s network. The reason: The hospital’s health services were too inexpensive, contributing to the increasing cost of health care coverage. Horizon’s decision, if executed, would mean that a large pool of potential patients would no longer be able to seek insured medical care at the facility.
Wishing to remain in Horizon’s network, the hospital partnered with The Marcus Group and planned a course of action. The linchpin of their efforts was an op-ed article written on behalf of Dr. Steve Altschuler, the hospital’s president and CEO, which argued that Horizon was squeezing all health care providers in order to maximize their profits before converting from a not-for-profit to a stock-selling, for-profit firm.
After the op-ed piece ran in NJ’s The Star-Ledger in November 2008, Horizon returned to the bargaining table with the hospital. Within weeks, a final contract was approved and the Children’s Hospital of Philadelphia remained in the Horizon network. â–
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