Winner: Vanguard Media Group and Holland & Hart
Last summer, as the law firm of Holland & Hart underwent a major transition via a corporate merger, its PR agency, Vanguard Media Group, was faced with a cumbersome challenge: How to sustain the momentum of the firm's media coverage during this change.
Sounding The Media Trumpet
To increase media awareness of the newly restructured firm of Holland & Hart (formerly known as the Nevada-based Hale Lane), Vanguard Media Group implemented and executed a communications initiative that included the following key components:
Identify key audiences and target publications;
Create leading market position among law firms in terms of positive media coverage and impressions;
Market training for attorneys, speaking opportunities, event planning, continuing education classes, mixers and socials; and,
Leverage opportunities to partner with other professional services firms and with local media to create the most bang for their buck.
Viva Las Vegas
Vanguard Media Group's efforts translated into plentiful coverage for Holland & Hart in a number of media outlets, which included The Nevada Business Journal, Las Vegas Business Press and The Las Vegas Review Journal. Also, when Holland & Hart merged with Hale Lane, the larger firm was not known for retaining PR firms. But as a result of the agency's work, its contract with Holland & Hart has been extended.