15 to Watch (Corporate/Nonprofit): Serena Levy

Enterprise Communications Manager, The Coca-Cola Company Age: 29

As enterprise communications manager for The Coca-Cola Company, Serena Levy skillfully manages the writing, design and production of the company’s corporate reports and corresponding Web site content. Levy works tirelessly with a number of internal and external stakeholders to ensure that this content communicates the company’s progress and its core messages. While artfully telling a cohesive story, the Atlanta-based Levy has also been able to cut design, printing and production expenses in half without sacrificing quality or increasing the environment footprint, earning her a company’s prestigious “KO Red Tag” award.

Sustainable Conversation

“I help produce our company’s Sustainability Review—our team manages everything from content development to photography direction, design and messaging,’” she says. “The report is a platform for the company to discuss our sustainability framework—Live Positively—with internal and external audiences.”

Changing Dynamics

“The biggest challenge for me is to stay current. Communications is a dynamic, ever-changing practice. While the art of good writing may not change greatly, the media we use to connect with our audiences to tell our stories are constantly evolving, and the pool of messages we compete with is growing.”

Program Impact

“I had the opportunity to visit some of our company- and partner-sponsored programs in Latin America earlier this year. During the visit we saw first-hand the impact that our programs are making in communities. I was able to listen to personal stories and learn the hardships and obstacles that we help people overcome in our markets.” ■

December 7, 2009