15 to Watch (Corporate/Nonprofit): Jessica Hanson

Public Affairs Manager, Property Casualty Insurers of America Age: 26

Despite the current political, economic and regulatory challenges in the insurance industry, Jessica Hanson has consistently delivered stellar results as public affairs manager of the Property Casualty Insurers of America. Hanson expertly manages public affairs activities on behalf of the association’s members for 11 states in the Southeast, while contributing to strategic national initiatives. Leveraging an extensive media network, Washington D.C.-based Hanson seamlessly works with multiple stakeholders to develop crucial national, regional and state advocacy initiatives. Hanson has led a number of campaigns to deliver consumer protection and long-term market solutions.

High-Risk Campaign

“In North Carolina, the state’s system for insuring its high-risk properties along the coast was broken and threatened the livelihood of the every taxpayer and insurance policyholder,” Hanson says. “I led a fully integrated awareness campaign that helped turn an issue with extremely low salience to a top initiative for both lawmakers and North Carolina opinion leaders.”

Consumer Play

“You have to be willing to take risks and think big. Insurance issues can be cumbersome, but the message must stay simple. At the end of the day, I must always consider what it all means for the consumer.”

Innovative Association

“Working for the most innovative insurance trade association has provided me with excellent opportunities, new perspectives and has allowed me to grow.” ■

December 7, 2009