15 to Watch (Agency): Kristin Dwyer

Vice President, Creative Director, Euro RSCG Worldwide PR Age: 29

In the dual role of account manager and creative director at Euro RSCG PR, Kristin Dwyer has brought sound strategy, inspired creativity and flawless execution to every initiative she’s helmed. While playing the creative strategy role on the consumer practice’s largest clients, Kmart and Sears, N.Y.C.-based Dwyer also brings big-picture focus to the mix. She was selected as one of 12 Euro creatives worldwide to create the new Euro RSCG Life global positioning and advertising campaign.

A Billion Served

“A great campaign creeps into your lifestyle. It affects you and gets you to think about things differently,” she says. “That’s what working on the Prince’s Rainforests Project did for me. The project was established by the Prince of Wales to raise awareness of tropical deforestation and climate change. We’ve reached more than a billion people with our message.”

Seizing the Moment

“We’re at a moment when PR can be the marketing leader in a faster, digital world, so it’s our challenge to define our role as integrated marketers and continue to earn our seat at the strategy table.“

Viral Inspiration

“Networked thinking is borderless. I can find equally contagious inspiration in my colleagues from across the hall or across the globe.” ■

December 7, 2009