GM may have made a big splash at the Detroit Auto Show earlier this year (PRN, Feb. 21), but Ford ultimately finished first in media coverage at the end of the North
American International Automobile Show season, according to Delahaye Medialink. Ford beat its competition to the finish line by a three-to-one margin, garnering a total 954
million media impressions in U.S. news outlets during the show season. Runners- up included BMW (306 million impressions), Chevrolet (302 million), Toyota (245 million), Buick
(227 million) and Dodge (220 million).
(Shaun Ennis, 800/926-0028)