For the Love of the Launch: How Product Launches Can Instigate Integration

Raise your hand if you are tired of the constant lip service that's paid to the integration of PR and marketing. (Ours are raised.) It's been a topic du jour for more than a

decade (or two) and, while progress has been made (albeit out of necessity--thank you, digital communications platforms) on the integration front, there is still a lot of shared

strife among PR professionals and marketing executives, and very little effort to join forces.