For Nonprofits, One-Sided Criticism Warrants A Response

It almost goes without saying: Once-reputable and widely praised nonprofits haven't been feeling the love from the mass media lately, due in large part to their responses to
disasters like Hurricanes Katrina and Rita. If you skim the pages of the newspaper or tune into a nightly news program, you won't be hard-pressed to find a story that critically
examines the allocation of funds during times of crisis, placing nonprofit PR pros in the hot seat to counter negativity and to get the true message of giving across to the
general public.