Getting top executives ready for the media spotlight can be a sensitive, yet critical undertaking. Here’s some advice from Aileen Pincus, president of the Pincus Group, and a former local and national TV reporter herself, on training C-suite executives.
- Take a broad perspective
- Don’t lecture
- Align media training with all other communications
- Don’t train solely from the reporter’s perspective
- Be flexible in all training aspects
- Train for immediate, practical use and results, not theory
- Understand the business objectives of the executive you’re training
PR News Subscribers can read more media training tips in: "20 Commandments: The Do's and Don'ts of Giving Executive Interviews."