Finding the Right Wire For Your Organization Boils Down to Trust

The news of a second phony release in as many years distributed by Los Angeles-based Internet Wire last month has many communications pros taking a harder look at wire
services. At a time when corporate trust and credibility are key, PR practitioners want nothing less from the services responsible for distributing their news to thousands of
journalists and analysts. Having a solid newswire for distribution of press releases and earnings information is something most PR practitioners have taken for granted. Media and
investor relations pros focus on the complex tasks of building and maintaining relationships with journalists and analysts, and they depend on the wire service as a basic tool to
provide broad distribution of news and meet key disclosure regulations mandated by bodies like the SEC.