Financial Incentive-Based Online Program to Wire Schools with Anti-Drug Messages

To make doing drugs "uncool" for teens, healthcare marketers have to do more than preach it, by backing up anti-drug messages with useful incentive-based strategy that this trendy target can relate to and immediately benefit from. In spite of all the flack the Internet is getting about its uncensored and offensive content, it is still emerging as one of the more compelling marketing vehicles to reach this Web-savvy group who does not respond to "This is your brain on drugs."