PR News http://www.prnewsonline.com For Smart Communicators Tue, 21 May 2013 20:05:06 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 ‘Listen’ to What Is Now One of the Most Important PR Skills http://www.prnewsonline.com/water-cooler/2013/05/21/listen-to-what-is-now-one-of-the-most-important-pr-skills/ http://www.prnewsonline.com/water-cooler/2013/05/21/listen-to-what-is-now-one-of-the-most-important-pr-skills/#comments Tue, 21 May 2013 16:53:40 +0000 Matthew Schwartz http://www.prnewsonline.com/?p=81886 They may be hard to measure, but these areas count for some of the increasingly important skills of communications. | MORE »

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]]> http://www.prnewsonline.com/water-cooler/2013/05/21/listen-to-what-is-now-one-of-the-most-important-pr-skills/feed/ 0 Why ROI is Often a Useless Metric for PR Professionals http://www.prnewsonline.com/uncategorized/2013/05/21/why-roi-is-often-a-useless-metric-for-pr-professionals/ http://www.prnewsonline.com/uncategorized/2013/05/21/why-roi-is-often-a-useless-metric-for-pr-professionals/#comments Tue, 21 May 2013 15:07:24 +0000 Lucia Davis http://www.prnewsonline.com/?p=81832 Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.  | MORE »

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]]> http://www.prnewsonline.com/uncategorized/2013/05/21/why-roi-is-often-a-useless-metric-for-pr-professionals/feed/ 0 PR Expert Discusses the Highs and Lows of Sole Proprietorship http://www.prnewsonline.com/featured/2013/05/21/pr-expert-discusses-the-highs-and-lows-of-sole-proprietorship/ http://www.prnewsonline.com/featured/2013/05/21/pr-expert-discusses-the-highs-and-lows-of-sole-proprietorship/#comments Tue, 21 May 2013 13:00:33 +0000 Elizabeth Fairleigh http://www.prnewsonline.com/?p=81212 Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency. | MORE »

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]]> http://www.prnewsonline.com/featured/2013/05/21/pr-expert-discusses-the-highs-and-lows-of-sole-proprietorship/feed/ 0 Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration http://www.prnewsonline.com/prnewsblog/index.php/2013/05/20/media-inquiries-into-pr-departments-should-not-be-an-exercise-in-frustration/ http://www.prnewsonline.com/prnewsblog/index.php/2013/05/20/media-inquiries-into-pr-departments-should-not-be-an-exercise-in-frustration/#comments Mon, 20 May 2013 19:18:00 +0000 Matthew Schwartz http://www.prnewsonline.com/prnewsblog/?p=2271 You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off the grid. But you’re still hopeful, especiall... | MORE »

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]]> http://www.prnewsonline.com/prnewsblog/index.php/2013/05/20/media-inquiries-into-pr-departments-should-not-be-an-exercise-in-frustration/feed/ 0 Measurement Conference: Understanding the “What, Why, Who and How” of Measurement http://www.prnewsonline.com/topics/measurement/2013/05/20/measurement-conference-understanding-the-what-why-who-and-how-of-measurement/ http://www.prnewsonline.com/topics/measurement/2013/05/20/measurement-conference-understanding-the-what-why-who-and-how-of-measurement/#comments Mon, 20 May 2013 18:53:15 +0000 Lucia Davis http://www.prnewsonline.com/?p=81776 Here's an overview of the May 15 Measurement Conference in Washington, D.C. | MORE »

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]]> http://www.prnewsonline.com/topics/measurement/2013/05/20/measurement-conference-understanding-the-what-why-who-and-how-of-measurement/feed/ 0 The No. 1 Way to Avoid Typos http://www.prnewsonline.com/water-cooler/2013/05/20/the-no-1-way-to-avoid-typos/ http://www.prnewsonline.com/water-cooler/2013/05/20/the-no-1-way-to-avoid-typos/#comments Mon, 20 May 2013 18:46:45 +0000 Lucia Davis http://www.prnewsonline.com/?p=81390 Whether it's an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes. | MORE »

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]]> http://www.prnewsonline.com/water-cooler/2013/05/20/the-no-1-way-to-avoid-typos/feed/ 2 What PR Pros Need to Know About Tumblr http://www.prnewsonline.com/water-cooler/2013/05/20/what-pr-pros-need-to-know-about-tumblr/ http://www.prnewsonline.com/water-cooler/2013/05/20/what-pr-pros-need-to-know-about-tumblr/#comments Mon, 20 May 2013 17:44:57 +0000 Matthew Schwartz http://www.prnewsonline.com/?p=81762 Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform. | MORE »

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]]> http://www.prnewsonline.com/water-cooler/2013/05/20/what-pr-pros-need-to-know-about-tumblr/feed/ 0 To Tweet or Not To Tweet? A Key Question Now Confronting PR Pros http://www.prnewsonline.com/subscription/2013/05/20/to-tweet-or-not-to-tweet-a-key-question-now-confronting-pr-pros/ http://www.prnewsonline.com/subscription/2013/05/20/to-tweet-or-not-to-tweet-a-key-question-now-confronting-pr-pros/#comments Mon, 20 May 2013 17:00:50 +0000 Matthew Schwartz http://www.prnewsonline.com/?p=81408 The wisdom of linking your brand to a news story was raised anew earlier this month after McDonald’s tweeted in support of Charles Ramsey. | MORE »

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]]> http://www.prnewsonline.com/subscription/2013/05/20/to-tweet-or-not-to-tweet-a-key-question-now-confronting-pr-pros/feed/ 0 Deploying Online Market Research To Spark Better Media Relations http://www.prnewsonline.com/topics/media-relations/2013/05/20/deploying-online-market-research-to-spark-better-media-relations/ http://www.prnewsonline.com/topics/media-relations/2013/05/20/deploying-online-market-research-to-spark-better-media-relations/#comments Mon, 20 May 2013 16:57:34 +0000 NED BARNETT http://www.prnewsonline.com/?p=81424 Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention. | MORE »

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]]> http://www.prnewsonline.com/topics/media-relations/2013/05/20/deploying-online-market-research-to-spark-better-media-relations/feed/ 0 Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn http://www.prnewsonline.com/topics/measurement/2013/05/20/along-with-rise-of-big-data-comes-risk-of-leakage-sure-its-not-sexy-but-senior-executives-prefer-linkedin/ http://www.prnewsonline.com/topics/measurement/2013/05/20/along-with-rise-of-big-data-comes-risk-of-leakage-sure-its-not-sexy-but-senior-executives-prefer-linkedin/#comments Mon, 20 May 2013 16:51:29 +0000 PR News http://www.prnewsonline.com/?p=81440 When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals | MORE »

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