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	<title>PR News</title>
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	<link>http://www.prnewsonline.com</link>
	<description>For Smart Communicators</description>
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		<title>Tips From a Reporter on Great PR Writing</title>
		<link>http://www.prnewsonline.com/blogger-network/2013/05/24/tips-from-a-reporter-on-great-pr-writing/</link>
		<comments>http://www.prnewsonline.com/blogger-network/2013/05/24/tips-from-a-reporter-on-great-pr-writing/#comments</comments>
		<pubDate>Fri, 24 May 2013 19:51:18 +0000</pubDate>
		<dc:creator>Tony Silber</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[PR News Blogger Network]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[PR writing]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[Story Telling]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=82308</guid>
		<description><![CDATA[<p>We&#8217;ve been doing a lot of coverage in PR News lately on great PR writing. And as I was reflecting on this very intricate craft&#8212;a form of writing that requires immense skill&#8212;I thought it might &#8230;<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/blogger-network/2013/05/24/tips-from-a-reporter-on-great-pr-writing/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/blogger-network/2013/05/24/tips-from-a-reporter-on-great-pr-writing/">Tips From a Reporter on Great PR Writing</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>4 Ground Rules for Sharing Social Metrics With Your CEO</title>
		<link>http://www.prnewsonline.com/water-cooler/2013/05/24/4-tips-for-sharing-social-metrics-with-the-c-suite/</link>
		<comments>http://www.prnewsonline.com/water-cooler/2013/05/24/4-tips-for-sharing-social-metrics-with-the-c-suite/#comments</comments>
		<pubDate>Fri, 24 May 2013 19:18:40 +0000</pubDate>
		<dc:creator>Steve Goldstein</dc:creator>
				<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=82280</guid>
		<description><![CDATA[<p>Don't wait for your CEO to say "bottom-line me" when you're reporting social media metrics.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/water-cooler/2013/05/24/4-tips-for-sharing-social-metrics-with-the-c-suite/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/water-cooler/2013/05/24/4-tips-for-sharing-social-metrics-with-the-c-suite/">4 Ground Rules for Sharing Social Metrics With Your CEO</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
		<wfw:commentRss>http://www.prnewsonline.com/water-cooler/2013/05/24/4-tips-for-sharing-social-metrics-with-the-c-suite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Tips for the Post-Interview (Don’t Forget to Say Thank You)</title>
		<link>http://www.prnewsonline.com/water-cooler/2013/05/24/tips-for-the-post-interview-dont-forget-to-say-thank-you/</link>
		<comments>http://www.prnewsonline.com/water-cooler/2013/05/24/tips-for-the-post-interview-dont-forget-to-say-thank-you/#comments</comments>
		<pubDate>Fri, 24 May 2013 15:26:28 +0000</pubDate>
		<dc:creator>Caysey Welton</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=82238</guid>
		<description><![CDATA[<p>Follow up with a thank you note after an interview to make the right impression<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/water-cooler/2013/05/24/tips-for-the-post-interview-dont-forget-to-say-thank-you/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/water-cooler/2013/05/24/tips-for-the-post-interview-dont-forget-to-say-thank-you/">Tips for the Post-Interview (Don’t Forget to Say Thank You)</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>NASCAR Races Toward 1 Million Salutes on Twitter &amp; Instagram</title>
		<link>http://www.prnewsonline.com/water-cooler/2013/05/23/nascar-revs-up-its-memorial-day-sa/</link>
		<comments>http://www.prnewsonline.com/water-cooler/2013/05/23/nascar-revs-up-its-memorial-day-sa/#comments</comments>
		<pubDate>Thu, 23 May 2013 19:36:18 +0000</pubDate>
		<dc:creator>Steve Goldstein</dc:creator>
				<category><![CDATA[Corporate Responsibility]]></category>
		<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=82162</guid>
		<description><![CDATA[<p>A Memorial Day social media campaign from a savvy brand raises awareness of our nation's troops while asking little of its fans—a neat trick.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/water-cooler/2013/05/23/nascar-revs-up-its-memorial-day-sa/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/water-cooler/2013/05/23/nascar-revs-up-its-memorial-day-sa/">NASCAR Races Toward 1 Million Salutes on Twitter &#038; Instagram</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
		<wfw:commentRss>http://www.prnewsonline.com/water-cooler/2013/05/23/nascar-revs-up-its-memorial-day-sa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Inspiring Quotes from Women Leaders</title>
		<link>http://www.prnewsonline.com/water-cooler/2013/05/23/5-inspiring-quotes-from-women-leaders/</link>
		<comments>http://www.prnewsonline.com/water-cooler/2013/05/23/5-inspiring-quotes-from-women-leaders/#comments</comments>
		<pubDate>Thu, 23 May 2013 16:06:32 +0000</pubDate>
		<dc:creator>Lucia Davis</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=82030</guid>
		<description><![CDATA[<p>Here are words of wisdom from five powerful ladies to inspire you today.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/water-cooler/2013/05/23/5-inspiring-quotes-from-women-leaders/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/water-cooler/2013/05/23/5-inspiring-quotes-from-women-leaders/">5 Inspiring Quotes from Women Leaders</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Our Favorite Communicators (That’s You) Reveal Their Dream Jobs</title>
		<link>http://www.prnewsonline.com/uncategorized/2013/05/22/our-favorite-communicators-thats-you-reveal-their-dream-jobs/</link>
		<comments>http://www.prnewsonline.com/uncategorized/2013/05/22/our-favorite-communicators-thats-you-reveal-their-dream-jobs/#comments</comments>
		<pubDate>Wed, 22 May 2013 18:34:02 +0000</pubDate>
		<dc:creator>Matthew Schwartz</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=81988</guid>
		<description><![CDATA[<p>A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/uncategorized/2013/05/22/our-favorite-communicators-thats-you-reveal-their-dream-jobs/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/uncategorized/2013/05/22/our-favorite-communicators-thats-you-reveal-their-dream-jobs/">Our Favorite Communicators (That’s You) Reveal Their Dream Jobs</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Using Quotes in Your Writing, Make Sure They Pop</title>
		<link>http://www.prnewsonline.com/water-cooler/2013/05/22/when-using-quotes-in-your-writing-make-sure-they-pop/</link>
		<comments>http://www.prnewsonline.com/water-cooler/2013/05/22/when-using-quotes-in-your-writing-make-sure-they-pop/#comments</comments>
		<pubDate>Wed, 22 May 2013 15:06:56 +0000</pubDate>
		<dc:creator>Lucia Davis</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=81954</guid>
		<description><![CDATA[<p>Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/water-cooler/2013/05/22/when-using-quotes-in-your-writing-make-sure-they-pop/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/water-cooler/2013/05/22/when-using-quotes-in-your-writing-make-sure-they-pop/">When Using Quotes in Your Writing, Make Sure They Pop</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>‘Listen’ to What Is Now One of the Most Important PR Skills</title>
		<link>http://www.prnewsonline.com/water-cooler/2013/05/21/listen-to-what-is-now-one-of-the-most-important-pr-skills/</link>
		<comments>http://www.prnewsonline.com/water-cooler/2013/05/21/listen-to-what-is-now-one-of-the-most-important-pr-skills/#comments</comments>
		<pubDate>Tue, 21 May 2013 16:53:40 +0000</pubDate>
		<dc:creator>Matthew Schwartz</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=81886</guid>
		<description><![CDATA[<p>They may be hard to measure, but these areas count for some of the increasingly important skills of communications.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/water-cooler/2013/05/21/listen-to-what-is-now-one-of-the-most-important-pr-skills/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/water-cooler/2013/05/21/listen-to-what-is-now-one-of-the-most-important-pr-skills/">‘Listen’ to What Is Now One of the Most Important PR Skills</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why ROI is Often a Useless Metric for PR Professionals</title>
		<link>http://www.prnewsonline.com/uncategorized/2013/05/21/why-roi-is-often-a-useless-metric-for-pr-professionals/</link>
		<comments>http://www.prnewsonline.com/uncategorized/2013/05/21/why-roi-is-often-a-useless-metric-for-pr-professionals/#comments</comments>
		<pubDate>Tue, 21 May 2013 15:07:24 +0000</pubDate>
		<dc:creator>Lucia Davis</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=81832</guid>
		<description><![CDATA[<p>Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference. <span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/uncategorized/2013/05/21/why-roi-is-often-a-useless-metric-for-pr-professionals/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/uncategorized/2013/05/21/why-roi-is-often-a-useless-metric-for-pr-professionals/">Why ROI is Often a Useless Metric for PR Professionals</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>PR Expert Discusses the Highs and Lows of Sole Proprietorship</title>
		<link>http://www.prnewsonline.com/featured/2013/05/21/pr-expert-discusses-the-highs-and-lows-of-sole-proprietorship/</link>
		<comments>http://www.prnewsonline.com/featured/2013/05/21/pr-expert-discusses-the-highs-and-lows-of-sole-proprietorship/#comments</comments>
		<pubDate>Tue, 21 May 2013 13:00:33 +0000</pubDate>
		<dc:creator>Elizabeth Fairleigh</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Free Content]]></category>
		<category><![CDATA[PR Insiders]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=81212</guid>
		<description><![CDATA[<p>Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/featured/2013/05/21/pr-expert-discusses-the-highs-and-lows-of-sole-proprietorship/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/featured/2013/05/21/pr-expert-discusses-the-highs-and-lows-of-sole-proprietorship/">PR Expert Discusses the Highs and Lows of Sole Proprietorship</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>0</slash:comments>
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