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	<title>PR News</title>
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	<link>http://www.prnewsonline.com</link>
	<description>For Smart Communicators</description>
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		<title>NASCAR Races Toward 1 Million Salutes on Twitter &amp; Instagram</title>
		<link>http://www.prnewsonline.com/water-cooler/2013/05/23/nascar-revs-up-its-memorial-day-sa/</link>
		<comments>http://www.prnewsonline.com/water-cooler/2013/05/23/nascar-revs-up-its-memorial-day-sa/#comments</comments>
		<pubDate>Thu, 23 May 2013 19:36:18 +0000</pubDate>
		<dc:creator>Steve Goldstein</dc:creator>
				<category><![CDATA[Corporate Responsibility]]></category>
		<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=82162</guid>
		<description><![CDATA[<p>A Memorial Day social media campaign from a savvy brand raises awareness of our nation's troops while asking little of its fans—a neat trick.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/water-cooler/2013/05/23/nascar-revs-up-its-memorial-day-sa/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/water-cooler/2013/05/23/nascar-revs-up-its-memorial-day-sa/">NASCAR Races Toward 1 Million Salutes on Twitter &#038; Instagram</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<title>5 Inspiring Quotes from Women Leaders</title>
		<link>http://www.prnewsonline.com/water-cooler/2013/05/23/5-inspiring-quotes-from-women-leaders/</link>
		<comments>http://www.prnewsonline.com/water-cooler/2013/05/23/5-inspiring-quotes-from-women-leaders/#comments</comments>
		<pubDate>Thu, 23 May 2013 16:06:32 +0000</pubDate>
		<dc:creator>Lucia Davis</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=82030</guid>
		<description><![CDATA[<p>Here are words of wisdom from five powerful ladies to inspire you today.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/water-cooler/2013/05/23/5-inspiring-quotes-from-women-leaders/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/water-cooler/2013/05/23/5-inspiring-quotes-from-women-leaders/">5 Inspiring Quotes from Women Leaders</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Our Favorite Communicators (That’s You) Reveal Their Dream Jobs</title>
		<link>http://www.prnewsonline.com/uncategorized/2013/05/22/our-favorite-communicators-thats-you-reveal-their-dream-jobs/</link>
		<comments>http://www.prnewsonline.com/uncategorized/2013/05/22/our-favorite-communicators-thats-you-reveal-their-dream-jobs/#comments</comments>
		<pubDate>Wed, 22 May 2013 18:34:02 +0000</pubDate>
		<dc:creator>Matthew Schwartz</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=81988</guid>
		<description><![CDATA[<p>A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/uncategorized/2013/05/22/our-favorite-communicators-thats-you-reveal-their-dream-jobs/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/uncategorized/2013/05/22/our-favorite-communicators-thats-you-reveal-their-dream-jobs/">Our Favorite Communicators (That’s You) Reveal Their Dream Jobs</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<title>When Using Quotes in Your Writing, Make Sure They Pop</title>
		<link>http://www.prnewsonline.com/water-cooler/2013/05/22/when-using-quotes-in-your-writing-make-sure-they-pop/</link>
		<comments>http://www.prnewsonline.com/water-cooler/2013/05/22/when-using-quotes-in-your-writing-make-sure-they-pop/#comments</comments>
		<pubDate>Wed, 22 May 2013 15:06:56 +0000</pubDate>
		<dc:creator>Lucia Davis</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=81954</guid>
		<description><![CDATA[<p>Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/water-cooler/2013/05/22/when-using-quotes-in-your-writing-make-sure-they-pop/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/water-cooler/2013/05/22/when-using-quotes-in-your-writing-make-sure-they-pop/">When Using Quotes in Your Writing, Make Sure They Pop</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>‘Listen’ to What Is Now One of the Most Important PR Skills</title>
		<link>http://www.prnewsonline.com/water-cooler/2013/05/21/listen-to-what-is-now-one-of-the-most-important-pr-skills/</link>
		<comments>http://www.prnewsonline.com/water-cooler/2013/05/21/listen-to-what-is-now-one-of-the-most-important-pr-skills/#comments</comments>
		<pubDate>Tue, 21 May 2013 16:53:40 +0000</pubDate>
		<dc:creator>Matthew Schwartz</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=81886</guid>
		<description><![CDATA[<p>They may be hard to measure, but these areas count for some of the increasingly important skills of communications.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/water-cooler/2013/05/21/listen-to-what-is-now-one-of-the-most-important-pr-skills/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/water-cooler/2013/05/21/listen-to-what-is-now-one-of-the-most-important-pr-skills/">‘Listen’ to What Is Now One of the Most Important PR Skills</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why ROI is Often a Useless Metric for PR Professionals</title>
		<link>http://www.prnewsonline.com/uncategorized/2013/05/21/why-roi-is-often-a-useless-metric-for-pr-professionals/</link>
		<comments>http://www.prnewsonline.com/uncategorized/2013/05/21/why-roi-is-often-a-useless-metric-for-pr-professionals/#comments</comments>
		<pubDate>Tue, 21 May 2013 15:07:24 +0000</pubDate>
		<dc:creator>Lucia Davis</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=81832</guid>
		<description><![CDATA[<p>Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference. <span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/uncategorized/2013/05/21/why-roi-is-often-a-useless-metric-for-pr-professionals/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/uncategorized/2013/05/21/why-roi-is-often-a-useless-metric-for-pr-professionals/">Why ROI is Often a Useless Metric for PR Professionals</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>PR Expert Discusses the Highs and Lows of Sole Proprietorship</title>
		<link>http://www.prnewsonline.com/featured/2013/05/21/pr-expert-discusses-the-highs-and-lows-of-sole-proprietorship/</link>
		<comments>http://www.prnewsonline.com/featured/2013/05/21/pr-expert-discusses-the-highs-and-lows-of-sole-proprietorship/#comments</comments>
		<pubDate>Tue, 21 May 2013 13:00:33 +0000</pubDate>
		<dc:creator>Elizabeth Fairleigh</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Free Content]]></category>
		<category><![CDATA[PR Insiders]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=81212</guid>
		<description><![CDATA[<p>Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/featured/2013/05/21/pr-expert-discusses-the-highs-and-lows-of-sole-proprietorship/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/featured/2013/05/21/pr-expert-discusses-the-highs-and-lows-of-sole-proprietorship/">PR Expert Discusses the Highs and Lows of Sole Proprietorship</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/20/media-inquiries-into-pr-departments-should-not-be-an-exercise-in-frustration/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/20/media-inquiries-into-pr-departments-should-not-be-an-exercise-in-frustration/#comments</comments>
		<pubDate>Mon, 20 May 2013 19:18:00 +0000</pubDate>
		<dc:creator>Matthew Schwartz</dc:creator>
				<category><![CDATA[PR News Blogger Network]]></category>
		<category><![CDATA[Syndicated Posts]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=2271</guid>
		<description><![CDATA[<p>You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off the grid. But you’re still hopeful, especiall...<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/prnewsblog/index.php/2013/05/20/media-inquiries-into-pr-departments-should-not-be-an-exercise-in-frustration/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/prnewsblog/index.php/2013/05/20/media-inquiries-into-pr-departments-should-not-be-an-exercise-in-frustration/">Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measurement Conference: Understanding the &#8220;What, Why, Who and How&#8221; of Measurement</title>
		<link>http://www.prnewsonline.com/topics/measurement/2013/05/20/measurement-conference-understanding-the-what-why-who-and-how-of-measurement/</link>
		<comments>http://www.prnewsonline.com/topics/measurement/2013/05/20/measurement-conference-understanding-the-what-why-who-and-how-of-measurement/#comments</comments>
		<pubDate>Mon, 20 May 2013 18:53:15 +0000</pubDate>
		<dc:creator>Lucia Davis</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Measurement]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=81776</guid>
		<description><![CDATA[<p>Here's an overview of the May 15 Measurement Conference in Washington, D.C.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/topics/measurement/2013/05/20/measurement-conference-understanding-the-what-why-who-and-how-of-measurement/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/topics/measurement/2013/05/20/measurement-conference-understanding-the-what-why-who-and-how-of-measurement/">Measurement Conference: Understanding the &#8220;What, Why, Who and How&#8221; of Measurement</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The No. 1 Way to Avoid Typos</title>
		<link>http://www.prnewsonline.com/water-cooler/2013/05/20/the-no-1-way-to-avoid-typos/</link>
		<comments>http://www.prnewsonline.com/water-cooler/2013/05/20/the-no-1-way-to-avoid-typos/#comments</comments>
		<pubDate>Mon, 20 May 2013 18:46:45 +0000</pubDate>
		<dc:creator>Lucia Davis</dc:creator>
				<category><![CDATA[Free Content]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Water Cooler]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/?p=81390</guid>
		<description><![CDATA[<p>Whether it's an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.<span class="meta-nav">&#160;&#124;&#160;<a href="http://www.prnewsonline.com/water-cooler/2013/05/20/the-no-1-way-to-avoid-typos/">MORE&#160;&#187;</span></a></span></p><p>The post <a href="http://www.prnewsonline.com/water-cooler/2013/05/20/the-no-1-way-to-avoid-typos/">The No. 1 Way to Avoid Typos</a> appeared first on <a href="http://www.prnewsonline.com">PR News</a>.</p>]]></description>
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		<slash:comments>3</slash:comments>
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