â–¶ PR Positions in Demand: A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011. Among the findings from The Creative Group study:
• The top five areas of hiring are account services (16%); public relations (15%); social media (15%); interactive media (14%); and media services (13%).
• A net 4% of marketing and advertising executives surveyed anticipate increasing personnel in the next three months, up 1 point from the previous quarter.
• 93% of executives say they are confident in their firm’s prospects for growth in Q1, unchanged from the previous quarter.
• Nearly half (48%) of executives said they are concerned about losing top creative talent to other job opportunities in the coming year, up 7 points from last quarter.
Source: The Creative Group