Online Media Consumption Now Exceeds Offline Use


Global Online Consumption Tops Offline: That shift toward more digital services on the part of PR agencies is for a good reason. For consumers of media worldwide, online usage now exceeds offline media consumption, accounting for 57% of daily media time, according to a recently released GlobalWebIndex report.

Other findings include:

  • Overall, more media time is spent online than offline in 23 out of the 31 major global markets tracked by the study. Consumers now spend an average of 10.7 hours a day with all forms of media—5.6 hours of that on digital.

  • Online consumption is heavier in rapidly growing markets such as UAE and China, where total online time accounted for 7.3 and 6.1 hours of average daily media consumption, respectively.

  • Offline media, such as TV, radio and newspapers, still account for the majority of media time in mature Internet markets such as the Netherlands, Germany, the U.K. and the U.S.

  • TV remains the strongest traditional medium, with average daily viewing time across all markets of 2.49 hours. U.S. TV consumption is the greatest, with an average 3.59 hours daily. PRN

Source: GlobalWebIndex

 


Comments Off

avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.