Online Media Consumption Now Exceeds Offline Use

Global Online Consumption Tops Offline: That shift toward more digital services on the part of PR agencies is for a good reason. For consumers of media worldwide, online usage now exceeds offline media consumption, accounting for 57% of daily media time, according to a recently released GlobalWebIndex report.

Other findings include:

  • Overall, more media time is spent online than offline in 23 out of the 31 major global markets tracked by the study. Consumers now spend an average of 10.7 hours a day with all forms of media—5.6 hours of that on digital.

  • Online consumption is heavier in rapidly growing markets such as UAE and China, where total online time accounted for 7.3 and 6.1 hours of average daily media consumption, respectively.

  • Offline media, such as TV, radio and newspapers, still account for the majority of media time in mature Internet markets such as the Netherlands, Germany, the U.K. and the U.S.

  • TV remains the strongest traditional medium, with average daily viewing time across all markets of 2.49 hours. U.S. TV consumption is the greatest, with an average 3.59 hours daily. PRN

Source: GlobalWebIndex


Comments Off


About Bill Miltenberg

Community Editor at PR News.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.