Case Study: Nature Conservancy, Seeking Renewed Relevance, Focuses on Environment’s Benefits to Human Health Video on Medical Value of Coral Reefs Resonates Ocean Lifesaver

CaseStudy_CoralReefVideo

For its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean.

For its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean.

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