CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership

How do you take a century-old technology provider to government agencies and commercial entities and arm it with media assets strong enough to secure top-tier coverage? How do you grab the media’s focus away from tech and data juggernauts like Google? That’s what Unisys was up against in April 2011, as the company aimed to refresh its image and re-enter the industry as a leader in new technology in cyber security, cloud computing, mobile applications and social computing.To assist with the transformation, Unisys tapped Lewis PR to position the company as a provider of mission critical IT by increasing thought leadership and brand awareness. To highlight the solutions Unisys offered, the campaign melded strategic media outreach with digital outlets and platforms.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.