Yahoo’s New Policy: Workers Favor In-Person Interaction; Brand Affinity, Not Discounts, Drives Social Media ‘Likes’

▶ Is Marissa Mayer On the Right Track? Despite a marked increase in the number of communication and collaboration technologies available to workers, a recent survey by TrackVia reveals that most workers still regularly communicate the old fashioned way, in person and face-to-face. The survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices. Survey highlights include:• When a colleague asks to meet in person, it’s only slightly more likely to be good news; 69% of respondents preferred sharing “positive” feedback face-to-face versus 63% who preferred sharing “negative” feedback.• Fast Friends: 43% of respondents said electronic communication improved workplace relationships.

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