As any good fisherman knows, what you catch depends a lot on the bait you are using. And so it goes with RFPs (Requests for Proposals).But, some RFPs can reflect a poor understanding of what PR agencies do. And now, with an increasing number of searches going through procurement, you can see the difference between an RFP that a communicator prepared and one that procurement prepared alone. PR pros who work with their procurement teams can provide valuable guidance and yield a list of better-qualified agencies.
How To Deliver A Rip-Roaring, Effective RFP
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