For Communications Pros, Mobile Apps Become Major Business-Driving Tool

If you think apps are passé, they’re not. The number of apps available via Apple’ s App Store has steadily increased in the last few years, and is now approaching one million, with Google Play’s number not far behind. What does this mean for communicators?Think of apps as a content delivery vehicle. What’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user.

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