▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American smartphone and tablet owners confirms it: Americans admit to spending almost every waking minute with their mobile devices, whether checking news and social-media feeds first thing each morning, eating every meal with device in hand or watching reality TV shows in secret. The study reveals how deep the relationship between human and machine can run, even trumping the relationships people have with their families. Specific findings include:• Seventy percent of smartphone and tablet owners actively choose to stream content on a mobile device rather than a computer.• Asked about the primary reason for using their mobile devices, 64% of survey respondents said “to keep myself from being bored.
Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications Campaigns
You might also be interested in:
- Most Effective Online Newsrooms ‘Hybrids’ That Serve the Media and Consumers Alike
- How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets
- Despite Surge in Visual Storytelling, Text Articles Lead in Engagement
- 4 Steps to a Winning Social Media Narrative
- 6 Ways to Integrate Employees Into Your Organizational Messaging