Case Study: Uncle Ben’s and Porter Novelli Create Facebook-Driven Contest To Make Kids Healthy—and the Next Top Chefs


Rice is nice: Sydney Fialkow of Atlanta (with family members) presents her winning Ben’s Beginners Cooking Contest dish.The kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social index: they are 42% less likely to drink, 50% less likely to smoke cigarettes and 66% less likely to smoke marijuana, according to a study conducted by National Center on Addiction and Drug Abuse at Columbia University. Regular family dinners also protect children from eating disorders and reduce childhood obesity.

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