Campaign Evaluation: Logic Models Ensure Results


Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard enough to design a communications campaign that stands a chance of competing with corporate-funded campaigns. How can we afford to set aside precious resources for evaluation? The answer is that with limited resources to achieve goals, we can’t afford to merely hope for success.

Subscribe Now  |  Login


Comments Off



avatar

About Maria Rodriguez

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.