4 Tips for Getting Your Bearings with Foursquare


 

It’s easy for PR pros to spread themselves too thin by trying to maintain an active presence across a range of social networks. But, thanks to its 30 million users, geolocation app Foursquare may be worth the extra effort. Chris Gadaldon, chief sales and marketing officer for The Ritz-Carlton Hotel Co., LLC, provides four tips to get cracking on Foursquare.

1. Define parameters for success. There is no static equation for this, and there are no static values assigned to it. Before you launch a campaign on Foursquare, set key goals and define the metrics you will need to prove success.

2. Don’t confuse your audience. If you’re a brand with multiple locations, deploy a strategy that is holistic and represents the breadth of your offerings, but not at the expense of the brand’s voice. If you give consumers too many things to pay attention to (e.g. multiple accounts posting similar messaging) then all they’ll hear is noise.

3. Understand user behavior. Remember that when someone checks in at a Foursquare venue, he or she is already there. If you’re leaving a tip and it’s written as if the person hasn’t found the place yet, you’re not using the platform wisely.

4. Integrate across platforms. In the case of The Ritz-Carlton, our Mobile App pulls in Foursquare data and displays geographically relevant tips to users when they are on-property at a hotel. This is the same content you would get in the Foursquare app, just delivered to the end-user on a brand-owned channel.

PR News subscribers can read about how The Ritz-Carlton integrated Foursquare into its new “Let Us Stay With You” brand platform in the case study: "The Ritz-Carlton Leverages Premium Brand Perception With Content-Rich Customer Platform on Foursquare"

Follow Bill Miltenberg: @bmiltenberg


Comments Off

avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.