2013 CSR Awards: Environmental Stewardship


Winner: DuPont - Drive to Zero Landfill Communications Campaign

The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill waste generated by the business annually. Earlier this year (January 2012), DuPont announced that its Building Innovations business had achieved zero landfill status by reducing, reusing and recycling waste at all manufacturing sites globally where the company produces DuPont.

To gain visibility for the Building Innovations business achievement, DuPont identified and conducted outreach to tier one and trade media and focused on DuPont industry reporters, environmental editors and bloggers. It also developed a media resources web page on DuPont.com with images of new products created from manufacturing waste, created a video to tell the zero landfill story, produced professional quality B-roll for journalists and used traditional and social media channels to announce DuPont being named the recipient of McDonald's first-ever Supplier Sustainability Award. —Bill Miltenberg


Honorable Mentions:

  • American Airlines and Weber Shandwick - American Airlines Reduces its Carbon Footprint

  • The Glad Products Company - Glad One Bag Tailgate Event

  • The Hershey Company - Hershey Zero Waste to Landfill Initiative

  • Novelis, Inc. - Becoming the World's Greenest Aluminum Company

 

 

 

 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.