Digitally Satisfied Shoppers Likely to Purchase More


BBCs are BMOCs in Digital Brand Engagement: A study of U.S. consumer engagement with brands online by JWT/OgilvyAction and EXPO finds that 80% of shoppers are digitally engaged with brands in some way.

However, some consumers, termed “Brand Connected Consumers” (BCCs), are more connected than others, and have a greater impact on public opinion and potential sales of a brand. The study focuses on this group, which represents about one in four consumers.

Highlights include:

  • When BCCs are satisfied with their digital interaction with a brand, they are more likely to recommend the brand, with four in ten reporting purchasing more of the brand’s products or services.

  • Although the majority of posts are positive, when BCCs do post a negative comment, it goes unanswered by brands more than half (56%) of the time. Seven in ten shoppers report that they stop buying the brand in these cases.

  • BCCs are most likely to seek and post information to and about retailers and consumer packaged goods brands.

Source: JWT/OgilvyAction and EXPO

Follow Scott Van Camp: @svancamp01





2 Comments

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.