Consumers Take Closer Note of Companies’ Practices

by Scott Van Camp | 01/29/2013

Consumers Care More About Corporate Practices, Policies: The majority of the public (62%) say they care more about companies’ practices and policies today than they did 10 years ago, according to the Champion Brand Index study findings from APCO Worldwide.

Other findings include:

  • Roughly four in ten people globally say that within the last year they have decided not to buy a company’s products because they didn’t agree with the companies’ practices or policies.

  • A majority (60%) holds that companies now serve some functions in society that were previously reserved only for the government.

  • Scrutiny of companies and the belief that companies are playing a bigger and bigger role in society is strongest in the developed world.

    For example, 81% of those in developed economies agree with the statement “when evaluating companies, it is as important for me to know how the company operates as it is to know what it sells” compared with 57% in developing economies.

  • Some of the companies on the Champion Brand index include 3M Company; Adobe; Amazon; Apple; Bayer; BMW Group; Canon; Caterpillar; Colgate-Palmolive Company and Costco Wholesale Corp.

Source: APCO Worldwide

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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  • Christina

    In bullit 3 it must be 81 pct. in developed economies who have the surplus to consider both operations and product and ‘only’ 57 pct. in developing economies