Editor’s Pick: Video of the Week (1/25)

by Bill Miltenberg | 01/25/2013

In this week's video, Katie Couric sits down with Notre Dame linebacker Manti Te’o to question him, in detail, about what became a national obsession—the story surrounding his fictitious girlfriend, Lennay Kekua.  

On the heels of Oprah's interview with Lance Armstrong, Couric's spot with Te'o was a major get, and she certainly asked the hard-hitting questions the world was dying to hear. 

How did Manti do from a PR perspective in terms of getting his key messages across? If you were his PR advisor what would you have recommended differently?

 


View other Editor's Pick of the Week videos

Follow Bill Miltenberg: @bmiltenberg 



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About Bill Miltenberg

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