Accentuate the Visual: Pics Have Greater Impact on Facebook

by PR News | 01/14/2013

According to a new study by HubSpot, photos on Facebook Pages received 53% more Likes than the average post, while photo posts attracted 104% more comments than the average post. The study evaluated 8,800 Facebook posts from B2B and B2C companies, comparing Likes-per-photo to overall average Likes-per-post.

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