Public Questions CSR Motives of Top Companies


Companies May Be Wasting Millions on CSR Initiatives: Many of the world’s 100 most reputable companies have little to show for the millions of dollars they spend on Corporate Social Responsibility initiatives, according to the Reputation Institute’s 2012 CSR RepTrak 100 Study.

The study says 60% of the 47,000 respondents across the 15 markets were unsure if companies are good corporate citizens that support good causes and protect the environment; 4% said they believe that companies could absolutely not be trusted.

The study confirms that companies that make reputation management and CSR a driving force in their business strategy realize results. For example, a five-point increase in a CSR rating would result in a 9.1% rise in the number of people who would definitely recommend a company. Other findings include:

  • Microsoft has the best reputation for CSR in the world according to the study, followed byGoogle, The Walt Disney Co., BMW, Apple, Daimler, VW, SONY, LEGO and Colgate-Palmolive

  • 54% of respondents agree that Microsoft is a responsibly run company earning it the top spot for Governance

  • Only 6% perceive the Top 100 companies as good corporate citizens

  • 17% definitely trust what companies promise in their advertising and marketing communications

  • 18% trust what companies say in official reports

Source: Reputation Institute

Follow Scott Van Camp: @svancamp01



Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.