Public Questions CSR Motives of Top Companies


Companies May Be Wasting Millions on CSR Initiatives: Many of the world’s 100 most reputable companies have little to show for the millions of dollars they spend on Corporate Social Responsibility initiatives, according to the Reputation Institute’s 2012 CSR RepTrak 100 Study.

The study says 60% of the 47,000 respondents across the 15 markets were unsure if companies are good corporate citizens that support good causes and protect the environment; 4% said they believe that companies could absolutely not be trusted.

The study confirms that companies that make reputation management and CSR a driving force in their business strategy realize results. For example, a five-point increase in a CSR rating would result in a 9.1% rise in the number of people who would definitely recommend a company. Other findings include:

  • Microsoft has the best reputation for CSR in the world according to the study, followed byGoogle, The Walt Disney Co., BMW, Apple, Daimler, VW, SONY, LEGO and Colgate-Palmolive

  • 54% of respondents agree that Microsoft is a responsibly run company earning it the top spot for Governance

  • Only 6% perceive the Top 100 companies as good corporate citizens

  • 17% definitely trust what companies promise in their advertising and marketing communications

  • 18% trust what companies say in official reports

Source: Reputation Institute

Follow Scott Van Camp: @svancamp01





Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.