Social Media Causing CCO/CMO Strife: Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) continue to battle over the “ownership” of social media, according to results from a new national survey of senior-level marketing and communications pros by PR agency Makovsky.
While nearly 86% of those surveyed say that CCOs and CMOs work well together on more traditional corporate and brand identity programs, more than 74% cite responsibility for social media as an area in which they fail to collaborate effectively.
Other findings include:
-
Nearly three-quarters (74%) of the respondents feel that marketing and public relations departments were successful at collaboration on content and thought leadership strategies and tactics.
-
Asked what marketing leaders can learn from their public relations colleagues, 85% cite “the power of storytelling and thought leadership.”
-
A strong majority of respondents (83%) feel that the marketing function should take heed that corporate reputation is the consequence of authentic behavior of the entire organization.
-
Asked what public relations can learn from marketing, 79% say that “data and analytics must shape decision-making,” and more than 63% say that public relations must “add quantifiable value.”
Source: Makovsky
Follow Scott Van Camp: @svancamp01
Connect with us