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5 Job Interview Questions that Get to the Truth

As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills. | MORE »

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Content and Mobile to Lead B2B PR Strategy, says Chad Melton of Ingersoll Rand

In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy. | MORE »

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Long-Form Videos Boost YouTube Viewership

For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long? | MORE »

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CCOs, CMOs Work In Harmony, With One Exception: Social Media

Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky. | MORE »

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