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As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.
In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.
For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long?
Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.