2012 Rising Stars of PR: Michelle Davidson

Michelle Davidson

Partner, Shadow PR


Michelle Davidson's ascent to partner at Shadow PR has been quick by anyone's standards.

Davidson has directed the hospitality division through years of rapid growth. In that time she helped open some of Manhattan's leading nightclubs and restaurants including Tenjune, Butter, 1 OAK, Catch, SL, Abe & Arthur's and Southern Hospitality BBQ. She's also planned hundreds of events a year, organized countless red carpets and conceptualized PR and social media campaigns. Several highlights include Rolling Stone's "Hot List" party, Us Weekly's "Hot Hollywood" event, Armani Exchange's "Neon Carnival" at Coachella, Times Square and Robertson Boulevard store openings and several venue launches within the historic CityCenter in Las Vegas.

Her portfolio features not one but two Forbes magazine business stories, one on EMM Group and another five-page feature on The Light Group. Both these stories started with one of Davidson's ideas, and came to fruition through careful research, client management and an unwavering commitment to the journalist as a true partner in the effort.

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