2012 Rising Stars of PR: Heather Cable


Heather Cable

Vice President Powell Tate/Weber Shandwick

Heather Cable is living the dream. Literally. As a winner of Powell Tate's "Living the Dream" program, which encourages staff to try something they have always dreamed of, she used the $1,000 and five extra vacation days to document the oral history of her grandfather, a Korean War veteran. 

For Cable, storytelling is everything, as she crafts powerful stories to effect change, whether that be influencing public policy, raising disease awareness or just inspiring someone to make a difference.

Whether it's capturing the heart-wrenching story of a mom whose daughter has Type 1 diabetes in an op-ed calling for FDA approval of an artificial pancreas, working with patient advocacy organizations to find the shared value with their industry partners or spotlighting patient stories as part of a CDC public education campaign, Cable 's modus operandi is use empathy to harness the power of a story in the service of a cause.

"Whether it's personal or professional, I find that it's hard for people to find and write their own story,” she says. “It often takes an outside perspective to uncover the magic, the ringer, the compelling and moving nuggets that can paint a picture more vividly than any fact sheet, to truly resonate and move people to action."


Back to People To Watch: Rising PR Stars 30 and Under



  




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.