2012 Rising Stars of PR: Allison Glass


Allison Glass

Account Manager, INK Public Relations

Over the last year, Allison Glass’ instincts, hard work and management and communication skills have led INK to new business wins, an expansion of current client contracts and pro bono successes. 

On the new business front, she led two pitches from beginning to end, creating presentation decks, conducting research and presenting to the client.

Glass rallied the INK troops and created a pro bono campaign for Run for the Water, a 10-mile race put on by the Gazelle Foundation, with the aim of providing clean drinking water to the people of Burundi, Africa. Glass solidified this partnership by executing a social media campaign that more than tripled the Gazelle Foundation's online presence and led to the foundation surpassing its goal of registering 3,000+ runners (most of whom registered through online platforms). Glass also aided in the development of INK's start-up offering—a new branch of the agency focused on providing communication strategy for early-stage companies in the tech sector.

Tabbedout, a start-up mobile payment solution, began working with INK in May 2011, and within the last year under Glass’ management, has received 223 unique media hits (including the Wall Street Journal, TechCrunch, CNN and Entrepreneur) and has led this Austin-based start-up to be considered a major tech player in the mobile payments race.
 


Back to People To Watch: Rising PR Stars 30 and Under



 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.