Top Brands Adopt Instagram at Record Pace


More Than Half of Top Brands on Instagram: Simply Measured finds that 54% of the Interbrand 100 companies use Instagram, the mobile photo editing and sharing app.

The study finds that the platform has grown 35% among brands in the last quarter, outpacing the growth of other social networks including Google+ and Pinterest.

Other findings include:

  • Brand activity has also increased: 34% of the Interbrand 100 now post at least one photo per week, up from only 26% one quarter ago.

  • Cross channel activity is powerful: The Instagram-Facebook combination has proved very valuable for brands. More than 90% of Instagram photos posted by brands were also shared to Facebook, allowing consumers to engage natively on both platforms. Brands actively cross post to Twitter as well, with 60% of photos being tweeted.

  • It’s still early, but the time is now: Only eight companies on the Interbrand 100 have more than 100,000 followers, however those brands have seen an average 48% increase in followers quarter over quarter.

  • “Lo-fi” remains the most trusted Instagram filter among brands . 

Source: Simply Measured

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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