How To Plan a Media Tour: Devil Is in the Details

Lauren Carmody The C-suite needs your help to promote a breakthrough advancement in one of your brand’s products. Your first thought: A media tour. Media tours are an effective way to disseminate a message to a group of key reporters and help to foster reporter/executive relationships through face-to-face meetings. Here’s how to schedule one that will yield the most for your client or executive. THREE- TO FOUR-WEEKS OUT â–¶ Start Planning: Make initial contacts.

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